Sales Strategy

To convert our audience into customers and ensure long-term retention, we will implement a sales strategy with both conversion tactics and customer retention strategies.

Conversion Tactics

• Limited-Time Offers: We will create urgency and excitement around our products through exclusive drops and limited-time promotions. These tactics will appeal to consumers’ fear of missing out (FOMO) and drive immediate sales.

• Pop-Up Exclusives: At our pop-up events, we will offer exclusive collections priced at a premium, encouraging immediate purchases from attendees. These events will also give customers first access to these limited-edition products, driving urgency and excitement.

• Cart Abandonment Campaigns: We will implement automated cart abandonment campaigns on our e-commerce platform, offering discounts or incentives like free shipping to encourage users to complete their purchases.

Customer Retention

• Customer Loyalty via Community: We will focus on building a strong community around Backdoor Market through exclusive experiences. Events such as DJ nights, artist showcases, and interactive workshops will help deepen engagement and forge long-lasting connections with customers. These events will also help reinforce the lifestyle aspect of the brand.

• Email Marketing: Consistent email updates will keep customers informed about new arrivals, special offers, and stories about our sustainability efforts. We will categorize email lists based on customer behavior and product interests to deliver personalized content.

• Customer Service: Offering outstanding customer service will be key to retaining customers. We will provide easy returns, fast shipping, and responsive support via email and social media.