Revenue Streams & Distribution Channels

Flagship Stores (Riga, Berlin, Paris)

The primary revenue stream for Backdoor Market will come from our Flagship stores in Riga, Berlin, and Paris. It will allow customers to experience the brand in person, browse the full collection, and interact with the Backdoor Market community. The flagship store will feature exclusive collections available only at the physical location. Additionally, it will be home to different events that enhance the brand image and strengthen the community.

• Revenue Generation: The flagship store will offer the same products as in the e-store, however, there will also be premium-priced collections available, ensuring that each product sold contributes to our 75% margin target. It will also drive online traffic (halo effect) and support the growth of the e-commerce platform by promoting exclusive in-store drops and special events.

E-commerce

The secondary revenue stream for Backdoor Market will come from direct-to-consumer sales via our e-commerce platform. This allows us to maintain a 75% margin on all products by eliminating intermediaries and optimizing online operations. Our online store will offer a broad range of sustainable streetwear, accessories, and limited-edition collections to our customers.

• Revenue Generation: We will focus on competitive pricing through sustainable sourcing and efficient production practices, ensuring that each product sold maintains a 50% margin.

Pop-Up Retail Events

Pop-up events will play a significant role not only in generating direct sales but also in building brand engagement. These events will showcase limited-edition drops and exclusive collaborations, which will be priced at a premium to maintain a healthy margin. These events will allow us to offer premium-priced products while building a buzz for our online store.

• Revenue Generation: Premium Pricing for limited-edition collections at pop-up events will ensure a 75% margin on each product sold. Additionally, these events will drive interest in our e-commerce store, boosting online sales.

Limited Edition Collaborations

Collaborations with artists, influencers, and brands will form a significant part of our revenue model. These exclusive collaborations will be priced at a premium, reflecting their exclusivity and high demand.

• Revenue Generation: Exclusive product releases will ensure a 75% margin while also creating brand hype, increasing demand for both limited-edition items and our regular collection.

Wholesale Partnerships

In the future, we will explore wholesale partnerships selectively, ensuring that our margin remains healthy despite the typically lower margins in wholesale transactions. We will carefully negotiate pricing agreements and ensure minimum order quantities that allow us to maintain at least a 50% margin.

• Revenue Generation: Selective partnerships with like-minded brands will allow us to expand our reach without sacrificing profitability. Wholesale pricing will be structured to ensure healthy margins.