Pricing Strategy

Backdoor Market’s pricing strategy aims to balance premium pricing with sustainability and affordability, ensuring we achieve at least a 67% gross margin (3x cost) on all products, with majority of products reaching 75% gross margin (4x cost) and above.

Premium Product Pricing

For limited-edition collections and collaborations, we will price items at a premium to reflect their exclusive nature. This ensures a margin of 75% and above on each item.

Core Streetwear Pricing

Our sustainable streetwear line will be priced between €60 and €200, which reflects the sustainability of the product and the quality of materials. These products will position Backdoor Market as an affordable luxury within the streetwear space, ensuring brand value and profitability.

Affordable Accessories

Accessories will range from €25 to €100, ensuring they are accessible to a wide range of consumers while maintaining a healthy margin. These products will be positioned as affordable yet still aligned with the brand's sustainability ethos.