Management & Team
Reinis Ulme – Founder, Creative Director & Designer
“Built Backdoor Market from the ground up—there is no better resume than the results we’ve achieved and the growth of the brand.”
Streetwear Retail Experience: 2 years at the renowned store BANG BANG.
Educational Background:
Bachelor’s Degree in Business from the University of Latvia (LU).
Master’s Degree in Fashion Design from the Latvian Academy of Arts, graduating with excellence.
Brand Development:
Launched Backdoor Market in 2021.
Released the first collection in June 2022, establishing a strong market presence.
Laura Lapsa – Brand Strategy & Management
Brand Strategy & Market Positioning:
Developed and executed branding strategies at Backdoor Market, significantly enhancing market positioning and brand awareness.
Built industry partnerships to elevate brand credibility through strategic collaborations and sponsorships.
Social Media Marketing & Strategic Partnerships:
Managed campaigns for leading agencies such as McCann Riga, White Label, and Fox Travel, focusing on audience engagement and brand visibility.
Crafted storytelling strategies and high-quality content to strengthen digital impact.
Project & Event Management:
Contributed to national and international advertising campaigns at McCann Riga, ensuring successful delivery for top-tier clients.
Coordinated logistics and sponsorships for the Baltic Fashion Federation at Riga Fashion Week, managing accreditation and on-site operations.
Independently produced and managed events, overseeing all stages from logistics to execution.
Ralfs – CFO, Business Development
Professional experience:
COO at SuperPDP
Scaled to $60k ARR
Developed and automatized the service
COO at HiQality
Scaled to $140k ARR
Entered the US and UK markets
Investment Banking Off-Cycle Analyst at Superia
General Manager at Comconn
Direct manager of team of 5
Overseeing the operations and the decision-making
Additionally:
Attracted and negotiated EUR 50k in funding for a non-profit organization
Managed a team of 25
Education:
BSc in Economics and Finance at Stockholm School of Economics in Riga
Kalvis Kidals – Marketing & E-Commerce Expert
Achievements:
$1.3M+ raised in crowdfunding.
Launched 4 new products in global markets.
Achieved 186.79% revenue growth.
Built and launched multiple e-commerce websites.
Won 6 international awards.
Professional Experience:
Flyte: Marketing Director
T/C Latvija: Communication Specialist
Grenardi: Digital Marketing Specialist
Good For ME AS: E-commerce Manager
Portfolio: Kalvis Kidals CV
Yura E. – E-Commerce & Photography Specialist
E-Commerce Expertise: 2.5 years in marketing and e-commerce at streetwear store ITK, and 1.5 years at Printify, focusing on webpage cataloging and marketing.
Creative Skills: Photography and advanced post-production using After Effects.
Portfolio: Yura E. Portfolio
Svitlana Yerina – Graphic & Creative Designer
Professional Experience:
4 years as a Graphic Designer
Creative Designer at AMO Apps
Marketing Designer at Caption Digital
Freelance Graphic Designer for Sub Sub
Education:
Kyiv Academy of Media Arts (KAMA)
Software Proficiency:
Adobe Photoshop, Illustrator, Figma
After Effects (basic)
Key Skills:
Creation of marketing materials, presentations, logos, and brand identity
Design of advertisement materials, websites, and basic UX/UI
Video and photo editing, photography, drawing
Social Media Management (SMM) and content creation
Portfolio: Behance Portfolio
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