Social Media Strategy

Social media is where Backdoor Market can truly shine, showcasing our identity, culture, and values to the world. Our platforms will reflect authenticity and the vibrant community we are building.

Instagram

The heart of our visual identity.

Campaigns: Four seasonal campaigns to announce new collections, lookbooks, and more.

Vibe Content: High-energy mini-movies, pop-up recaps, street culture, extreme sports, sustainability efforts.

Store Campaigns: Showcase new store launches, store events, and the overall store experience.

Extreme Sports: Collaborations, events, and athlete showcases.

Sustainability Content: Behind-the-scenes factory tours, upcycling processes, and eco-friendly practices.

TikTok

A platform for informal, behind-the-scenes content and click-bait.

Event Highlights: Store openings, parties, and extreme sports.

Factory and Sustainability Insights: Short videos of our production process.

Street Style & Culture: Capturing the essence of our brand and community in real-time.

YouTube

Longer-form content to tell our story.

Mini-Movies: Full-length videos showing the story behind each collection.

Event Recaps & BD News: A regular news series updating our community on all things Backdoor Market.