Influencer Marketing

Partnering with influencers helps us tap into new audiences. We begin with mid-tier influencers who align with our values, then progress to larger influencers to expand reach.

First-Year Strategy: Send clothing to influencers who are relatable and authentic, focusing on organic content (reels, posts, stories) to establish trust and brand awareness.

Growth Plan: Begin paid partnerships with bigger influencers to escalate recognition, targeting audiences that resonate with our aesthetic and values.