Entry Countries Market Overview

The data, sourced from Statista and Macrotrends, highlights the differences in market potential across these locations.

Riga

Currently, we are operating in Riga, where the city’s apparel market is valued at $0.284B, making it the smallest among the listed markets. While Riga has provided a strong foundation, its limited market size presents challenges for scaling.

Berlin

Our next expansion target is Berlin, which offers significantly greater potential. With a city apparel market of $3.162B, Berlin is more than ten times larger than Riga in terms of market size. Additionally, Germany’s overall apparel market is valued at $74.27B, providing opportunities for further national expansion beyond Berlin.

Paris

The next logical step is Paris. The French capital boasts the largest city apparel market in this comparison, with an estimated value of $7.00B, more than double that of Berlin. With a metropolitan population of 11.35M, Paris represents a massive opportunity for growth in the European fashion market. Given its global reputation as a fashion capital, entering Paris would significantly elevate the brand’s visibility and prestige.

Copenhagen

Although Copenhagen has a smaller city apparel market at $1.419B, it remains an attractive option due to Denmark’s high purchasing power. While Berlin and Paris offer larger markets in absolute terms, Danish consumers have higher disposable incomes and a strong preference for premium fashion. This makes Copenhagen a profitable niche market where Backdoor Market could achieve higher margins rather than relying solely on volume-based sales. Additionally, Denmark’s focus on sustainability aligns well with our brand’s values, making it a compelling market for future expansion.