Entry Countries' Labour Costs

Labour calculations are based on a six-day working week with eight-hour opening hours per day (192 hours per month). The employer costs reflect full-time employment under these conditions, ensuring consistent staffing to support store operations, tax regulations, customer service, and overall brand experience in each city.

Riga

The plan is to employ one person until the 2026 season, with a total monthly employer cost of €1,500 accounting for the first year the management team will always be on the site and will help to cover the remaining hours. From the 2027 season onward, the team will expand to two employees, doubling the monthly cost to €3,340.

Berlin

The business will maintain a team of three employees throughout 2026 and 2027, consisting of two shop employees and one barista. With each employee's monthly cost amounting to €3,260, the total monthly employer cost in Berlin will be €9,800.

Paris

Operations will scale up with the launch of the 2027 season, employing four staff members, including two shop employees, one barista, and one security guard. The combined employer costs will total €14,730 per month, reflecting the higher costs associated with operating in a major fashion capital.