Future Vision & Expansion Strategy

Over the next three years, our goal is to establish Backdoor Market as a leading high-end streetwear brand across Europe. We will expand both physically and digitally, ensuring that the Backdoor Market gains strong recognition as we scale.

Strategic Goals:

Digital Growth & E-Commerce Expansion

• Multi-step marketing strategy to strengthen online presence

• Development of a seamless e-commerce experience

• Creation of a unique digital environment that enhances brand engagement

• Physical Expansion Across Europe

  • Open flagship stores in key European cities like Berlin, Paris, and Copenhagen

• Execute high-impact pop-ups across targeted markets

• Actively participate in major fashion weeks to solidify our presence in the industry

• Strengthening Partnerships, Quality, and Exclusivity

• Constantly improve the production efficiency by locating and negotiating the best production prices while maintaining a level of premium quality and sustainability.

• Consistently push the limits with high-quality craftsmanship

• Maintain limited-edition exclusivity while staying true to our underground roots

Global Presence at Fashion Weeks

• Runway Integration: Future plans include participating in major fashion weeks worldwide, where Backdoor Market will present its designs on the industry’s most influential platforms.

• International Brand Recognition: With a presence at these high-visibility events, the brand will further establish itself as a key player in the evolving streetwear landscape.

Becoming a Global Streetwear Movement

• Establish Backdoor Market as the most successful high-end streetwear brand

• Build signature stores with a distinct identity and design rooted in the Baltic States

• Represent Baltic creativity on the global stage, reshaping perceptions of Baltic design

• Establishing four season collections and entering the Snowboard & Ski Market

  • Expand into four seasons of Spring, Summer, Fall, and Winter, as well as winter sports fashion, leveraging the founder’s deep connection to snowboarding

  • Position Backdoor Market as the street-meets-mountain brand—just as skateboarding has influenced streetwear, we believe snowboarding can do the same

Find more in-depth financial overview in backoor.market/invest under Backdoor Market Financials.