Social Media Traction

Reach and Views

In 2024, Instagram alone accounted for 1.1 million reach and 4.1 million total views. Notably, 99% of the traffic came organically with only 1% from ads, showcasing a huge room for improvements enabling paid ads and more aggressive marketing methods. More about this in E-commerce Plan and Marketing Plan.

Following

With combined traction just below 10,000 followers, platforms like Instagram, TikTok, and YouTube are where our target consumers—primarily Gen Z and Millennials—spend most of their time. These platforms serve not only as a visual showcase for our products but also as powerful tools for brand storytelling and community engagement.

• Instagram: As a visually-driven platform, Instagram will be essential for product showcases, behind-the-scenes content, and brand partnerships. With current traction of over 6,700 followers, we use and will continue using Instagram Stories and shoppable posts to directly engage users and drive traffic to our e-commerce store.

• TikTok: TikTok will be crucial for creative, viral content that speaks to younger audiences. With traction of about 1000 followers, we will emphasize showcasing projects, creative processes, and the day-to-day life behind the brand. Short-form videos will allow us to engage with Gen Z in a fun, authentic way.

• YouTube: Long-form content on YouTube will be used to showcase brand collaborations. This platform will feature project videos, behind-the-scenes footage, and exclusive interviews with artists, designers, and sustainability advocates.