Go-To Market Strategies
Ongoing Daily Marketing Activities
Retarget all social media visitors for 7–14 days to drive traffic back to the website.
Retarget website visitors for 14–30 days to drive conversions.
Use lifestyle content to showcase brand vibe and generate engagement.
Drive conversions using stylized product images and A/B test different placements and creative styles.
Run whitelisted paid social media ads on Instagram, TikTok, and Facebook.
Continuously test and optimize ad creatives, messaging, and audience targeting.
Organic posting will play a huge role in the strategy:
Utilize the extensive brand content archive for awareness.
Monitor organic engagement to determine which pieces perform best.
Use top-performing organic content in paid ads for the awareness stage.
Regular organic content publishing (Instagram, TikTok, Facebook, Pinterest) featuring behind-the-scenes, product close-ups, and customer-generated content.
New Collection Launch Strategy
Pre-launch (2–4 weeks before launch):
Teasers across Instagram, TikTok.
Influencer seeding to generate early awareness.
Email drip campaigns introducing the collection story.
Limited early access for VIP subscribers.
Launch Phase:
Run whitelisted paid ads featuring influencer and UGC content.
Brand ambassador content.
Time-sensitive discounts for first-time buyers.
In-store activation for local communities.
Post-launch:
Retarget engaged users with additional content.
Offer exclusive add-ons or product bundles for repeat purchases.
Feature UGC from customers styling their purchases.
New Market Entry Strategy
Pre-entry (4–6 weeks before launch):
Conduct market research to identify key influencers and partners.
Run brand awareness ads geo-targeted to the new city.
Organize digital activations with local influencers.
Launch Phase:
Open pop-up stores or retail collaborations in high-traffic areas.
Implement localized digital campaigns in native language.
Launch PR outreach and secure coverage among key fashion people.
Post-launch:
Retarget new city visitors with conversion ads.
Develop exclusive local collaborations for ongoing engagement.
Host community events to build organic brand affinity.
Sales Promotions & Subscriber Growth Strategy
Subscriber Acquisition:
Exclusive early-bird access for subscribers.
New subscriber discount codes and first-purchase incentives.
Gamified sign-up campaigns offering exclusive community perks.
Promotional Strategy:
Seasonal and holiday sales combined with personalized email offers.
VIP customer tier system offering increased discounts over time.
Urgency-driven campaigns with limited-time offers and countdowns.
Customer Retention & Loyalty Program
Post-Purchase Engagement:
Automated thank-you emails and personalized recommendations.
Loyalty rewards based on repeat purchases.
Private community or membership offering behind-the-scenes access.
Loyalty & Referral Program:
Reward loyal customers with exclusive products or pre-release items.
Offer referral-based discounts for bringing new customers.
Develop a customer-designed capsule collection voted on by community members.
Scaling Social Media & Influencer Engagement
Influencer Collaboration:
Partner with micro-influencers for authentic engagement.
Co-create content with creatives to add depth to brand storytelling.
Implement performance-based influencer marketing to measure ROI.
Content Strategy:
Expand into TikTok trends and viral challenges.
Utilize Pinterest for aesthetic-driven shopping journeys.
Develop a YouTube mini-docuseries around the brand’s design philosophy.
Website & Conversion Optimization
AI-driven conversion optimization tools.
Enhanced retargeting workflows for abandoned cart recovery.
SEO and blog integration to drive organic search traffic.
Main Digital Channels & Tools
Social Media Ads: Instagram (primary), TikTok (testing), Facebook (testing, retargeting).
Email Marketing: Mailchimp for automated workflows and campaigns.
SMS Marketing: To be tested for high-engagement campaigns.
Analytics & Retargeting: Google Analytics, Meta Pixel, TikTok Pixel.
Influencer Management: Upfluence or Aspire for scaling collaborations.
UGC Management: Later or Dash Hudson for content repurposing.
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