# Management & Team

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### Reinis Ulme – **Founder, Creative Director & Designer**

* “Built Backdoor Market from the ground up—there is no better resume than the results we’ve achieved and the growth of the brand.”
* Streetwear Retail Experience: 2 years at the renowned store BANG BANG.

Educational Background:

* Bachelor’s Degree in Business from the University of Latvia (LU).
* Master’s Degree in Fashion Design from the Latvian Academy of Arts, graduating with excellence.

Brand Development:

* Launched Backdoor Market in 2021.
* Released the first collection in June 2022, establishing a strong market presence.

### Laura Lapsa – **Brand Strategy & Management**

Brand Strategy & Market Positioning:

* Developed and executed branding strategies at Backdoor Market, significantly enhancing market positioning and brand awareness.
* Built industry partnerships to elevate brand credibility through strategic collaborations and sponsorships.

Social Media Marketing & Strategic Partnerships:

* Managed campaigns for leading agencies such as McCann Riga, White Label, and Fox Travel, focusing on audience engagement and brand visibility.
* Crafted storytelling strategies and high-quality content to strengthen digital impact.

Project & Event Management:

* Contributed to national and international advertising campaigns at McCann Riga, ensuring successful delivery for top-tier clients.
* Coordinated logistics and sponsorships for the Baltic Fashion Federation at Riga Fashion Week, managing accreditation and on-site operations.
* Independently produced and managed events, overseeing all stages from logistics to execution.

### Ralfs – **CFO, Business Development**

Professional experience:&#x20;

* COO at SuperPDP
  * Scaled to $60k ARR
  * Developed and automatized the service
* COO at HiQality
  * Scaled to $140k ARR
  * Entered the US and UK markets
* Investment Banking Off-Cycle Analyst at Superia

  General Manager at Comconn

  * Direct manager of team of 5
  * Overseeing the operations and the decision-making

Additionally:

* Attracted and negotiated EUR 50k in funding for a non-profit organization
* Managed a team of 25

Education:&#x20;

* BSc in Economics and Finance at Stockholm School of Economics in Riga

### Kalvis Kidals – **Marketing & E-Commerce Expert**

Achievements:

* $1.3M+ raised in crowdfunding.
* Launched 4 new products in global markets.
* Achieved 186.79% revenue growth.
* Built and launched multiple e-commerce websites.
* Won 6 international awards.

Professional Experience:

* Flyte: Marketing Director
* T/C Latvija: Communication Specialist
* Grenardi: Digital Marketing Specialist
* Good For ME AS: E-commerce Manager

Portfolio:[ Kalvis Kidals CV](https://kalvis-kidals-cv.webflow.io/)

### Yura E. – **E-Commerce & Photography Specialist**

* E-Commerce Expertise: 2.5 years in marketing and e-commerce at streetwear store ITK, and 1.5 years at Printify, focusing on webpage cataloging and marketing.
* Creative Skills: Photography and advanced post-production using After Effects.

Portfolio:[ Yura E. Portfolio](https://drive.google.com/file/d/1Un65tQSV98QLWjUZee2twMxNQPATHwA7/view?usp=share_link)

### Svitlana Yerina – **Graphic & Creative Designer**

Professional Experience:

* 4 years as a Graphic Designer
* Creative Designer at AMO Apps
* Marketing Designer at Caption Digital
* Freelance Graphic Designer for Sub Sub

Education:

* Kyiv Academy of Media Arts (KAMA)

Software Proficiency:

* Adobe Photoshop, Illustrator, Figma
* After Effects (basic)

Key Skills:

* Creation of marketing materials, presentations, logos, and brand identity
* Design of advertisement materials, websites, and basic UX/UI
* Video and photo editing, photography, drawing
* Social Media Management (SMM) and content creation

Portfolio: [Behance Portfolio](https://www.behance.net/svetaerina)
